You're browsing our International Store. Switch to the COUNTRY NAME to see pricing and availability.
Do you want to switch stores?
COUNTRY NAME
BLACK FRIDAY: Enjoy 20% OFF plus FREE shipping*
Shop items on sale.
Shop Now

Shopping Cart

0 items in your shopping cart.

Your Cart

Oh no! It seems like you don't have anything in your shopping cart.

Summary

  • Items 0
  • Subtotal $0,000
  • Shipping $000
  • Total 0

Flex 104BY Bay Fireplace Insert

Starts at €7,756.00 MSRP €9,695.00

Enjoy an alluring flame from any angle you look at it.

The Bay Fireplace Insert is designed for single room installation and features three open sides that enable the hypnotic flame to be viewed from the front and both left and right sides, providing an alluring focal point from multiple vantage points.

The Flex Bay fireboxes are ideal for commercial spaces like restaurants, bars and cafes, and residential settings where a stunning centrepiece is needed.

The clean lines and 'all flame' configuration of the Flex 104BY means the entire viewing area is dedicated to the eye-catching flame, creating a harmonious blend of traditional style and contemporary design.

One of the longest flames available in the Flex Series is created by using 2 of our ever-popular XL1200 Burners. With an overall heating capacity of 130m2 this appliance is best suited to large open spaces - think hotel lobby, large open plan restaurants.

Each burner holds 10L of fuel, and can deliver a stunning flame for up to 14 hours.

Manufacturer approved surround for the BS EN16647 Compliant XL1200 burner.

Configure & Buy

Buy online and get it delivered to your door.

Select Fuel Type*

Ethanol Ethanol Burner Backorder: 8-12 wks
Ethanol  - Studio Image by MAD Design Group

Select Burner Colour*

Stainless Steel Backorder: 8-12 wks
Stainless Steel  - Studio Image by MAD Design Group
Black Backorder: 8-12 wks + €640.00
Black  - Studio Image by MAD Design Group

Included Accessories

  • Fire Lighter
  • Lighting Rod
  • Jerry Can 5L
  • Bottle Adaptor
  • XL Baffles
  • Black Glass Charcoal

Order Summary

€7,756.00 was €9,695.00
Prices exclude VAT*
Tax Information
Free Shipping Standard Delivery* Shipping Information
Unspecified Unspecified Ship Times
or use our express checkout options
* Prices exclude VAT. Tax Information * Final delivery cost will be calculated at the checkout. Shipping Information * Standard Shipping provides ground delivery to the curb. Shipping Information * All times, dates, and inventory levels are subject to change at anytime.

Key Features

Application

Indoor or outdoor single room application. With three open sides, view the flame from multiple vantage points.

Colours

Available in black, firebox comes with stainless steel burners and decorative Black Glass Charcoal.

No gas or electricity

No gas, no electricity, no chimney, no venting or external vent cap. 4 fewer General Contractors.

Clean burning

All the fuel is housed within Flex’s self-contained burner so you don’t have to run a gas line or electric wires through your walls. And because e-NRG Bioethanol is clean burning, you don’t need a flue or a chimney

Zero clearance

Self-contained, zero clearance construction allows your Flex fireplace to be framed into wood or metal studs, providing installation freedom and flexibility for builders.

Quick and easy assembly

Requiring virtually no assembly, Flex Fireboxes are designed to be placed into the desired location, safely secured into position, and operated immediately.

Rust proof

Zinc sealed steel construction powder coated with super hi-temp black paint prevents rusting so all fireplaces can be used both indoors or outdoors.

Luxurious finish

Available in a timeless black finish, Flex Fireboxes come with stainless steel burners and black glass charcoal.

Wind screen

Included integrated windscreen sits flush behind frame.

Technical Specifications

Construction

  • Weight 153kg [337lb]
  • Model Dimensions mm [in] W 2732mm [107.6in] D 365mm [14.4in] H 807mm [31.8in]
  • Viewing Area mm [in] W 2645mm [104.1in] D 340mm [13.4in] H 502mm [19.8in]
  • Materials Mild Steel & Toughened Glass
  • Colours
Our fireboxes are manufactured to the highest standards and in accordance with ISO 9001:2008.

Accessories

Includes everything you need to easily operate and protect your investment for many years to come.

Fuel Efficiency

Volume Capacity
10 L
2.6 Gal
Heats on Average
65m2
700ft2
Minimal Room
115m3
4061ft3
Thermal Output
15290 BTU/h
4.5 kW 17 MJ/h
Burn Time
9-14h
10 Litres
* These values are indicative only and may vary depending on the model purchased, installation environment, and the composition of the e-NRG bioethanol sourced in each country.

FAQ's

View All

Do ethanol fireplaces smell?

All heating appliances have their own smell be it gas, wood or electric - ethanol fireplaces are no different. e-NRG ethanol fuel is made of fermented plants like sugarcane or corn and is essentially a liquid alcohol. To safely make “de-natured” and unfit for consumption, substances have been added. The burning of these substances may cause a slight smell upon initial lighting and when the flame is extinguished – similar to when you blow out a candle. e-NRG ethanol fuel is the only fuel recommended for your EcoSmart Fire ethanol fireplace. e-NRG ethanol fuel has the lowest odor and longest burn time on the market. The nice thing about using ethanol is that it’s not dry like gas or smokey like wood.

Why use bioethanol?

Bioethanol, a renewable energy, is the cleanest and most efficient fuel on the market, which means there are no emissions and no soot or ash to clean up.

What are some key benefits – compared to other heating options?

When you choose ethanol as your fuel source over gas or wood, you are totally simplifying your installation requirements and costs. There's no flue or chimney required when burning ethanol, which means that you have the ultimate in design flexibility to achieve an open fire in so many more areas of your home - both indoors and out.

Are EcoSmart Fires easy to install?

EcoSmart Fires are designed to be easily installed and operated. Without the need for a flue or pipe connection, EcoSmart Fires are extremely flexible and can be incorporated at any stage of your interior decorating, renovating or building works. For detailed specifications please contact your local distributor.

What maintenance is required for ethanol fireplaces?

Clean your EcoSmart Fire unit after you have used 50 liters [13.20 Gal.] of fuel or as soon as you notice black deposits on or near the burner of the ethanol fireplace. Black marks can be removed from the stone, solid surfaces or stainless steel with a mild abrasive washing product such as JIF or similar. It is recommended to test a small area first to ensure the cleaning product chosen is appropriate and will not mark or damage the surface. Burners can be washed as required in hot soapy water (even in your dishwasher) from time to time and the internal mechanics won’t deteriorate like some other brands as all internal parts are stainless steel.

Can I extinguish my ethanol fireplace before the fuel has burnt?

Yes, you can turn your EcoSmart Fire ethanol burner off at any given time, even if there is ethanol still left in the burner. It is recommended however, that you leave it to burn until it completely runs out. The shut off mechanism is there for security and safety for those times when you need to leave the house, as it is not safe to leave a fire unattended. You need to wait until your appliance cools to room temperature (60 minutes) before re-igniting, this is because hot vapours are a hazard and may cause a strong, initial ignition if the ethanol has not cooled long enough. This is also to ensure that the flame has been totally extinguished and that the appliance is safe to refuel if the amount of fuel in the burner at that time is insufficient for your next ignition / use.

What is bioethanol fuel?

Bioethanol (also known as methylated spirits or simply ethanol) is a form of renewable energy. It’s a clear, colourless liquid that’s commonly made from fermenting the sugar and starch components of plant by-products like sugarcane and grain crops.

Can EcoSmart Fires be installed everywhere?

Almost everywhere! EcoSmart Fires cannot be installed into small rooms that are less than our minimum room size which is burner specific. For all other installations, you must comply with our compulsory clearances and installation instructions. Approval from building authorities may be required prior to installation in your area. Please make sure you contact appropriate parties before installing your EcoSmart Fire.

You May Also Like

Bay
Flex 122BY Bay - Studio Image by EcoSmart Fire
Flex 122BY Bay - In-Situ Image by EcoSmart Fire
20%
Flex 122BY Bay Fireplace Insert
EcoSmart Fire €9,036.00€11,295.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 60BY.BXL Bay - Studio Image by EcoSmart Fire
Flex 60BY.BXL Bay - In-Situ Image by EcoSmart Fire
20%
Flex 60BY.BXL Bay Fireplace Insert
EcoSmart Fire €4,556.00€5,695.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 122BY.BX2 Bay - Studio Image by EcoSmart Fire
Flex 122BY.BX2 Bay - In-Situ Image by EcoSmart Fire
20%
Flex 122BY.BX2 Bay Fireplace Insert
EcoSmart Fire €9,036.00€11,295.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 50BY Bay - Studio Image by EcoSmart Fire
Flex 50BY Bay - In-Situ Image by EcoSmart Fire
20%
Flex 50BY Bay Fireplace Insert
EcoSmart Fire €3,916.00€4,895.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 50BY.BXL Bay - Studio Image by EcoSmart Fire
Flex 50BY.BXL Bay - In-Situ Image by EcoSmart Fire
20%
Flex 50BY.BXL Bay Fireplace Insert
EcoSmart Fire €3,916.00€4,895.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 86BY.BXL Bay - Studio Image by EcoSmart Fire
Flex 86BY.BXL Bay - In-Situ Image by EcoSmart Fire
20%
Flex 86BY.BXL Bay Fireplace Insert
EcoSmart Fire €6,476.00€8,095.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 122BY.BXR Bay - Studio Image by EcoSmart Fire
Flex 122BY.BXR Bay - In-Situ Image by EcoSmart Fire
20%
Flex 122BY.BXR Bay Fireplace Insert
EcoSmart Fire €9,036.00€11,295.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 68BY Bay - Studio Image by EcoSmart Fire
Flex 68BY Bay - In-Situ Image by EcoSmart Fire
20%
Flex 68BY Bay Fireplace Insert
EcoSmart Fire €5,196.00€6,495.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 78BY.BX2 Bay - Studio Image by EcoSmart Fire
Flex 78BY.BX2 Bay - In-Situ Image by EcoSmart Fire
20%
Flex 78BY.BX2 Bay Fireplace Insert
EcoSmart Fire €5,836.00€7,295.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 158BY.BX2 Bay - Studio Image by EcoSmart Fire
Flex 158BY.BX2 Bay - In-Situ Image by EcoSmart Fire
20%
Flex 158BY.BX2 Bay Fireplace Insert
EcoSmart Fire €11,596.00€14,495.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 104BY.BX2 Bay - Studio Image by EcoSmart Fire
Flex 104BY.BX2 Bay - In-Situ Image by EcoSmart Fire
20%
Flex 104BY.BX2 Bay Fireplace Insert
EcoSmart Fire €7,756.00€9,695.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.
Flex 122BY.BXL Bay - Studio Image by EcoSmart Fire
Flex 122BY.BXL Bay - In-Situ Image by EcoSmart Fire
20%
Flex 122BY.BXL Bay Fireplace Insert
EcoSmart Fire €9,036.00€11,295.00 Bay Fireplaces can be transformed to your liking - customise your fireplace design with a decorative box placed on one or more sides.

How Can We
Help?

Step-by-step guidance to find the right solution for your needs, trade professional benefits, and ongoing support before and after your purchase.

Live Chat
  • Project Assistance

    From product selection, to material sourcing, and project reviews, our team is here to help.

  • Dedicated Support

    Our unparalleled support and versatile product range makes designing with fire simpler than ever.

  • 1-on-1 Screenshare

    Can't make it to our showroom? Book an online consultation with our team of specialists.

  • Business Programs

    Smart pricing, personalised support and unparalleled creative freedom.

  • Exclusive Pricing

    Enjoy exclusive discounts across our entire range of fireplaces and fire pits.